CAN YOU TELL US A LITTLE
MORE ABOUT UP-LABELS?
UP-Labels is a leading provider of premium tire-marking products and
technologies. It all started almost 10 years ago when we founded UP-Labels as a
startup with a passion for chemistry and technology. Thanks to a personal friend
with great connections, we got the chance to dive into the tire industry and see one of
its biggest challenges up close. To sum it up: quality managers were dealing with a
huge headache from recurring OE customer audits constantly criticizing poor
tire markings. Tire manufacturers make tires. Marking and printing on the sidewall?
Thatโs not their core expertise and it is anything but easy. So we created our
โaspirinโ for the problem: UP-Labels marking products, technologies and
technical support. Ten years ago, one of our global customers had thousands of its
tires rejected due to faulty markings. Today, this company reports return rates related to
marking issues consistently below 5ppm.
WHAT SOLUTIONS DOES THE
COMPANY OFFER?
We offer ultra-reliable tire-marking solutions, including heat-activated transfer
decals (LTA), hot-stamp tapes and custom tire sidewall decorations. Our products,
technology and technical support are designed to meet the highest OE standards.
WHAT MAKES YOU UNIQUE?
Focus, R&D, leading partners, full service and our product sampling process.
UP-Labels is dedicated only to the tire industry. This ensures deep expertise in
this niche market for marking applications. A key differentiator is our in-house R&D
team, which includes polymer and rubber specialists. This enables us to develop
high-performance marking solutions tailored to the unique challenges of tire
materials and manufacturing processes. Furthermore, we collaborate with leading
international machine manufacturers. This ensures seamless integration of our
markings into automated production lines and guarantees efficiency and compatibility
with industry-leading machinery. Another strength is our comprehensive
support for the entire tire marking process, from development to application,
providing customers with a full-service approach. Customer orientation is at
the core of our philosophy. We offer a dedicated sampling process, allowing
clients to test and refine marking solutions before full-scale implementation.
WHAT ARE THE KEY BENEFITS
FOR CUSTOMERS WHO WORK
WITH UP-LABELS?
Our customers no longer need to worryabout their tire markings and can focus
on what they do best: making great tires. They benefit from significantly lower total
cost of ownership for the tire marking, transportation and quality processes.
Customers can significantly reduce long-term costs associated with marking
issues, such as fewer rework expenses, less downtime and fewer customer
complaints. This ultimately leads to a lower overall TCO, ensuring better
efficiency and cost savings over time.
WHY WAS TIRE EXPO A GOOD
PLACE FOR UP-LABELS TO
MEET NEW CUSTOMERS?
It provided the ideal platform to showcase our innovations and connect with key
industry professionals. The event is an opportunity to not only attract new
customers but also strengthen relationships with existing clients by
engaging in meaningful discussions and exploring new collaboration opportunities.
Additionally, the exhibition provides us with the chance to showcase our latest
innovations and receive direct industry feedback. This helps us assess market
demand for new developments and ensures that our solutions continue to
evolve in alignment with customer needs and industry trends. By doing so, we can
support the industry with tailored, forward-thinking solutions that drive progress and
innovation in the tire sector.
Published in Tire Technology International โ March/April 2025